![\"Mailchimp\"](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/08\/Blog-Mailchimp-1.png\")
When it comes to your business, one thing is certain: if you want sales, you need to market your services and products. There are many different forms of marketing, but email marketing is by far one of the most effective methods.<\/p>\nWhen it comes to your business, one thing is certain: if you want sales, you need to market your services and products. There are many different forms of marketing, but email marketing is by far one of the most effective methods.<\/p>\n
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But, if you want to be successful with email marketing, first you need to collect leads on your website. Luckily, this doesn\u2019t have to be hard.<\/p>\n
In this post, we\u2019ll discuss the benefits of growing your email list and what to do once you have subscribers. We\u2019ll also show you how Gravity Forms and our Mailchimp Add-On can help you grow your email list with a simple Mailchimp signup form. Let\u2019s begin…<\/p>\n
An email list, full of qualified leads, is one of the most important marketing assets in your arsenal. Here are just a few reasons why your business should focus on lead generation…<\/p>\n
![\"Mailchimp\"](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/08\/Mailchimp.jpg\")
Gravity Forms is the #1 form builder for lead generation, making the collection of leads through a newsletter signup or contact form a quick and easy process.<\/p>\n
But as you begin to accumulate email addresses, best practice is to send them to an email marketing platform as quickly as possible so you can start nurturing relationships with these new potential customers.<\/p>\n
Enter Mailchimp!<\/p>\n
Mailchimp<\/a> is one of the most popular email marketing platforms on the market. It allows you to store and manage your mailing list, automate email campaigns, and much more, ultimately helping you convert subscribers into customers and clients.<\/p>\n Notable features include:<\/p>\n For more information on Mailchimp, check out this article – This Month’s Featured Add-On… Mailchimp<\/a>.<\/p>\n Key features include:<\/p>\n Now that you know how our Mailchimp Add-On works, let\u2019s take a look at how you can create a Mailchimp signup form and collect leads from your website.<\/p>\n First things first \u2014 you\u2019ll need to install and activate Gravity Forms on your WordPress website. Head on over to our pricing page<\/a> and pick a plan that\u2019s right for you. Then make a purchase and download the plugin.<\/p>\n Next, open your WordPress dashboard and navigate to Plugins > Add New > Upload Plugin<\/strong>. Select the Gravity Forms zip file and press\u00a0Install Now > Activate.<\/strong><\/p>\n For more information on how to get started with our plugin, check out this video tutorial –\u00a0\u00a0How to Install Gravity Forms on Your WordPress Website<\/a>.<\/p>\n The next step is to activate the Mailchimp Add-On. To do this, go to Forms > Add-Ons<\/strong>. Scroll down until you\u2019ve located the add-on and click Install > Activate<\/strong>.<\/p>\n Under Extras<\/strong>, select API Keys<\/strong> > Create API key<\/strong>. Copy the generated key and return to your WordPress dashboard. Paste the API key into the Mailchimp API Key<\/strong> field in Gravity Forms. Save Settings<\/strong>.<\/p>\n To create a Mailchimp signup form, you have two options. You can import our premade Newsletter Signup Form template<\/a> from the form template library or you can create a form from scratch using our drag and drop form builder.<\/p>\n The newsletter signup form template is free to use for all of our customers and can easily be customized within the form editor to suit your exact specifications.<\/p>\n To import this template to your site, simply click on the Get this Form Template<\/strong> button at the bottom of the form template page – the form will then download to your computer as a .JSON file.<\/p>\n Then open your WordPress dashboard and select Forms > Import\/Export > Import Forms > Choose Files<\/strong>. Select the newsletter-signup-form.JSON<\/strong> file from your computer and hit Import<\/strong>.<\/p>\n If you\u2019re creating a form from scratch, go to Forms > New Form<\/strong>. We recommend adding at least name and email fields to your form if you want to create a basic signup form.<\/p>\n When you\u2019ve added all the fields you need, remember to click on Save Form<\/strong>.<\/p>\n Once you\u2019ve created your form, go to the form Settings<\/strong> and select the Mailchimp<\/strong> tab. Then, click Add New<\/strong> to create a feed for Mailchimp.<\/p>\n When you\u2019re done, click on Save Settings<\/strong>.<\/p>\n Lastly, don\u2019t forget to configure other form settings such as notifications<\/a> and confirmation messages<\/a>, basic form settings, anti-spam features<\/a>, and more.<\/p>\n Once you’ve published the page you\u2019re ready to start collecting leads with your Gravity Forms Mailchimp signup form.<\/p>\n Collecting leads and growing your email list doesn\u2019t have to be difficult. With Gravity Forms and the Mailchimp Add-On<\/a>, you can easily create signup forms that help you grow your email list.<\/p>\n Once your subscribers are on your list, send them regular campaigns that continue to build trust and show that you\u2019re an expert in your industry. These can include newsletters, round-ups of blog posts on your site, as well as sharing links to other publications in your industry.<\/p>\n Aside from building trust, you should also share company news, product updates, and promote any discounts, encouraging customers back to your site to make a purchase.<\/p>\n It’s time to start growing your mailing list!<\/p>\n Don\u2019t have Gravity Forms yet? Start with a free personalized demo<\/a> and test out all the features that Gravity Forms has to offer!<\/em><\/p>\n <\/p>\n If you want to keep up-to-date with what’s happening on the blog sign up for the Gravity Forms newsletter!<\/strong><\/p>\n\n
Gravity Forms Mailchimp Add-On<\/h2>\n
![\"Mailchimp](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/08\/Mailchimp-addon.jpg\")
Our Mailchimp Add-On<\/a> integrates seamlessly with Mailchimp, allowing you to send data from submitted forms directly to your Mailchimp account. You can easily add subscribers to any of your audiences and even assign tags to categorize them.<\/p>\n\n
How To Create a Mailchimp Signup Form<\/h2>\n
1. Install Gravity Forms\u00a0<\/strong><\/h3>\n
![\"Install](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/09\/Install-Gravity-Forms.jpg\")
Once the plugin has been installed and activated, follow the instructions to register the plugin with Gravity Forms.<\/p>\n2. Activate the Mailchimp Add-On<\/strong><\/h3>\n
![\"Mailchimp\"](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/09\/Mailchimp.jpg\")
Then, go to Forms > Settings > Mailchimp<\/strong>. Here, you\u2019ll need to enter your Mailchimp API key. To access it, log in to your Mailchimp account and click on your profile picture, then select Account<\/strong>.<\/p>\n![\"Mailchimp](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/09\/Mailchimp-Settings.jpg\")
<\/p>\n3. Import Our Newsletter Signup Form Template<\/strong><\/h3>\n
![\"Import](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/02\/Import-Form.png\")
The newsletter signup form template will then be ready to customize within the form editor.<\/p>\n![\"Form](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/09\/Form-Editor.jpg\")
However, you can also create a more complex form, adding as many fields to your form as you need to collect relevant information. Keep in mind though, that shorter forms convert better.<\/p>\n4. Create a Mailchimp Feed<\/strong><\/h3>\n
![\"Mailchimp](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/09\/Mailchimp-Feed.jpg\")
You\u2019ll have to give it a name and select the correct Mailchimp audience from the drop-down menu. Click Save Settings<\/strong> – you\u2019ll then have the option to map your Gravity Forms form fields to Mailchimp fields.<\/p>\n![\"Map](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/09\/Map-Fields.jpg\")
You can also configure marketing permissions, enable double opt-in, and use the merge tags to assign tags to your leads. This is also where you can enable conditional logic for your signup form.<\/p>\n5. Configure Form Settings And Publish the Form<\/strong><\/h3>\n
![\"Notifications\"](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/09\/Notifications.jpg\")
When you\u2019re done, add the form to a page on your website by selecting the appropriate page in Pages > All Pages<\/strong>. Then, use the block editor to insert a Gravity Forms block and select the signup form you\u2019ve created.<\/p>\n![\"Adding](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/08\/Adding-signup-form-to-page.jpg\")
<\/p>\nStart Collecting Leads With Gravity Forms And the Mailchimp Add-On<\/h2>\n
\n![\"Gravity](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2020\/06\/Gravity-Forms-Newsletter-1.png\")
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